Too Rude is a queer-owned online clothing brand celebrating sexuality, sensuality and the freedom to be.  

Our story:

Too Rude was born out of a frustration of not having our queer identities represented in the brands we were purchasing.

In the heteronormative mainstream, depictions of female sexuality are so often either erased or exploited. Too Rude exists to allow our global queer community to find power in the erotic and to define their own narratives.  

Our Values:

Like our designs, our values are stitched into the fabric of our company. We have three guiding principles that help steer our business: freedom to be, power in the erotic and community to first.

POWER IN THE EROTIC

We know that owning our own sensuality is a powerful force. True power lies in defining our own erotic narratives.

FREEDOM TO BE

We believe in the freedom to be our most authentic selves, underpinned by unapologetic pride and self-love.

COMMUNITY FIRST

We're a queer-owned clothing brand, our designs are created by queer designers and illustrators, our photos are taken by queer photographers and our clothes worn by queer models.

Additionally, all of our products are custom made to order which means no unnecessary waste and a smaller carbon footprint.